Have you ever thought if you are really living your life or perhaps you are just part of a movie setting?
Nowadays is nothing new stating technology progresses with a speed and precision to replicate reality to a certain degree beyond to what we’ve never had imagine.
Technology influences everything and that includes advertising. Even I’m always curious about what’s the next camera, music gadget, software, laptop, interactive game and even industrial machinery; at some point I prefer reality, real ‘drama’.
If you’ve ever seen a movie series before the first complete animation movie was released and afterwards, you’ll know what I mean. If not check the first 3 volumes of Star Wars and the other trilogy released during the 90s and 00s. You’ll know what I’m talking about.
And below its ‘real drama’.
https://www.youtube.com/watch?v=316AzLYfAzw
What’s better to advertise drama than actually using drama? The guys at TNT knew it very well.
Best part of the copy?
‘We know drama.’
Like, like, like.