Nike’s biggest loss in the sponsored athletes panorama. Not chubby kids with strong attitude and determination. Not stories about young athletes who went from limited resources and struggle to the top of an athlete’s career. Yes to this Japanese man, elder in the out and gracefully insane in the inside. Find your greatness. #Bold #Balls…
Today I felt nostalgic with another of my favs ads, the one from the Brazilian football squad in the airport, predictably made by Nike. Football legends in an airport, a fantastic chill-fun song and the main character of the whole story -a ball- its all it took to make an entertaining piece of commercial. It…
Meet Elexis Gillete, also known as Lex. He is an athlete, but not like many. Whats worth talking about? He is not only challenged by what other mortals like us, face every day, he also has to deal with it while having a disability, blindness. It turns out the disability, make him more able and…
Online there is a picture of the front cover page of the Sports Illustrated, edition published on August 22nd of this year. Take a look at the picture below. Is there something that looks -let’s say- ‘not matching’ to you? Ok, besides the height difference between the ‘giant’ Phelps and the talented Biles and Ledecky, what else?…
1996. I was quite young and back then I was thinking more about playing football with my friends during spare time in between class rather than slide right and left my finger over a smartphone screen -gladly they weren’t around yet. So this is ad that caught my attention. Predictably is a Nike spot and made…
The definition of creativity is the conjunction of two concepts that haven’t been related previously, being the innovation the implementation of creativity. An example that will allow you to visualize the concept of creativity is the case of the collaboration done by the businesses leaders in their sectors, Nike and Apple. Both combined sport…
