When Reality Surpasses Fiction: Belgium

Have you ever thought if you are really living your life or perhaps you are just part of a movie setting? Nowadays is nothing new stating technology progresses with a speed and precision to replicate reality to a certain degree beyond to what we’ve never had imagine. Technology influences everything and that includes advertising. Even…

Continue Reading

The Mysterious Mainland Chinese Consumer

The People’s Republic of China, and extensive and vast land where many companies obsessively have their sight put on as it was a massive cake waiting to be ‘shared’ under the attentive and hunger sight of corporations, and mid-small businesses. But how big is that cake? And how many know ‘when’ and ‘how’ to take their…

Continue Reading

Super Bowl LI, Super Ads?

The Super Bowl LI, just happened few days ago. One of the major sport events in America and also one of major days for TV commercial of the year, where budgets worth millions of dollars are invested for few seconds of glory -and prospect sales- or spent and thrown away to a big-deep-black whole. I really…

Continue Reading