Volkswagen and “Think Small” by DDB

Think Small is the slogan used to promote the launch of the Volkswagen Beetle in the United States in the 1950s. Doyle Dane and Bernbach Agency most known as DDB was the advertising agency who created this famous claim, that has become an emblem of the brand and was ranked #1 advertising of the 19th century by the prestigious ad publication Advertising Age.

The core message is brief, simple and conveys easily the idea of a good standard car convenient to transport you and park everywhere in the city, breaking with the huge American cars stereotype.

In this campaign, Volkswagen and DDB broke with the rules of advertising in that era using humor to sell a product or service. This is the result.

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