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Product Placement

Successful, unsuccessful and unexpected product placement cases Product placement has been an advertising tool in which companies pay for a time slot in a movie. Then the characters of the movie appear sometime in the movie with the brand. Below, there is the 1st product placement done in the US, in Wings movie by Hershey`s…

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Street Marketing action by Kit Kat

JWT Amsterdam makes an outstanding street marketing action in Netherlands Kit Kat, Have a seat commercial Kit Kat, the chocolate snacks brand, born in York (England) in 1935, took last September of 2013, an amazing street action that recently has caused a stir. As a reference and as a brief introduction of the roots of…

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Chinese -An Uncovered Adventure

After coming back from Shanghai I decided to study Chinese as some of you may know. I know, I’ve been already learning this incredibly complex language for few weeks but so far I can only say in a broken Chinese ‘ni hao’ (hello) and ‘ni hao ma’. So I decided to practice after class which…

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Source of Creativity

In all fields, the most competitives know that they have to implement creativity and innovation to stand out of the crowd. To be competitive in creativity it’s first necessary to be trained and promote it in the organization. A well-known case for implement creativity among their employees is the multinational Procter & Gamble. We know…

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Creativity

The definition of creativity is the conjunction of two concepts that haven’t been related previously, being the innovation the implementation of creativity.   An example that will allow you to visualize the concept of creativity is the case of the collaboration done by the businesses leaders in their sectors, Nike and Apple. Both combined sport…

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