When Reality Surpasses Fiction: Belgium

Have you ever thought if you are really living your life or perhaps you are just part of a movie setting? Nowadays is nothing new stating technology progresses with a speed and precision to replicate reality to a certain degree beyond to what we’ve never had imagine. Technology influences everything and that includes advertising. Even…

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The Mysterious Mainland Chinese Consumer

The People’s Republic of China, and extensive and vast land where many companies obsessively have their sight put on as it was a massive cake waiting to be ‘shared’ under the attentive and hunger sight of corporations, and mid-small businesses. But how big is that cake? And how many know ‘when’ and ‘how’ to take their…

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Super Bowl LI, Super Ads?

The Super Bowl LI, just happened few days ago. One of the major sport events in America and also one of major days for TV commercial of the year, where budgets worth millions of dollars are invested for few seconds of glory -and prospect sales- or spent and thrown away to a big-deep-black whole. I really…

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A Message To The World…And The Brands

We live in a world where business sometimes seem more important than people. In some cases -be aware of distressing content- a country’s ‘security’ seems more important than human lives. Even the photos are very hard to assimilate, I think bringing this up helps all of us remember what we don’t want to happen again. As…

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