If you have been in a foreign country, specially one where differences are dramatic, you will notice what you considered normal or common isn’t it anymore -at least there- and some of the things you learned before have to be relearned again. This is not limited to language or habits, this goes beyond. It can…
Nowadays impacting the audience it’s more difficult, due to people are being subject to too many stimuli, where the advertisers try to sell their products and services. At the end, the most creative advertisements, visually, with a catchy jingle and a direct claim are the ones that remain in the consumers mind. I propose to…
The definition of creativity is the conjunction of two concepts that haven’t been related previously, being the innovation the implementation of creativity. An example that will allow you to visualize the concept of creativity is the case of the collaboration done by the businesses leaders in their sectors, Nike and Apple. Both combined sport…
