Product Placement

Successful, unsuccessful and unexpected product placement cases Product placement has been an advertising tool in which companies pay for a time slot in a movie. Then the characters of the movie appear sometime in the movie with the brand. Below, there is the 1st product placement done in the US, in Wings movie by Hershey`s…

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Creativity

The definition of creativity is the conjunction of two concepts that haven’t been related previously, being the innovation the implementation of creativity.   An example that will allow you to visualize the concept of creativity is the case of the collaboration done by the businesses leaders in their sectors, Nike and Apple. Both combined sport…

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