9 (small) Images Are Worth a 1,000 Words
Business world’s problems.
When Reality Surpasses Fiction: Belgium
Have you ever thought if you are really living your life or perhaps you are just part of a movie setting? Nowadays is nothing new stating technology progresses with a speed and precision to replicate reality to a certain degree beyond to what we’ve never had imagine. Technology influences everything and that includes advertising. Even…
The Mysterious Mainland Chinese Consumer
The People’s Republic of China, and extensive and vast land where many companies obsessively have their sight put on as it was a massive cake waiting to be ‘shared’ under the attentive and hunger sight of corporations, and mid-small businesses. But how big is that cake? And how many know ‘when’ and ‘how’ to take their…
Super Bowl LI, Super Ads?
The Super Bowl LI, just happened few days ago. One of the major sport events in America and also one of major days for TV commercial of the year, where budgets worth millions of dollars are invested for few seconds of glory -and prospect sales- or spent and thrown away to a big-deep-black whole. I really…
How A Condom Can Make You Rethink Your Slogan
Are these condoms real or not? Nobody knows. Nevertheless, there is something very certain, they will make rethink the name of your slogan. [Written from a my previous POST IN Chinese]. Monster – Unleash The Beast The one I like the most. It has good momentum, sets you in the mood. Duracell – It Keeps Going…And Going… Would say…
Media Shifting To Online
First weekend of 2017 has passed and we are starting to roll in a new year. People have done their new year’s resolutions and while we usually think of how was the past year, I just recalled two events that happened in the last months of 2016 and I found quite interesting. 1st. CNN starts a collaboration…
Brasil: ‘Mas Que Nada’
Today I felt nostalgic with another of my favs ads, the one from the Brazilian football squad in the airport, predictably made by Nike. Football legends in an airport, a fantastic chill-fun song and the main character of the whole story -a ball- its all it took to make an entertaining piece of commercial. It…
Clinics, Surgeons…Frankensteins In Taiwan
The ‘1 BIG spot the difference’ game. Spot the difference would never be as scarier as this. *hint: advert from an urologist clinic. So this is an ad for an urologist’s clinic. If Michelangelo saw this, he will surely…go nuts. You may heard about South Korea’s trend -on both man and woman- to take plastic…