The definition of creativity is the conjunction of two concepts that haven’t been related previously, being the innovation the implementation of creativity.
An example that will allow you to visualize the concept of creativity is the case of the collaboration done by the businesses leaders in their sectors, Nike and Apple. Both combined sport and music with Nike+ and iPod. This is a system that allows you to do an analysis and tracking of your performance, at the same time detects the moments during the journey in which you feel more tired and need an injection of motivation with your favorite song to achieve your objectives
If you are passionate for running and have self-improvement spirit, Nike+ and iPod will be the perfect complement to accomplish your goals.